Monday, 20 July 2015

Style Special: Press Release - Hollywood glamour: Smudge Boutique Showcase their Designer Labels in Los Angeles

Wirral based designer store, Smudge Boutique recently captivated Hollywood showing off their designer brands at several VIP events during a trip to LA.  Owned by Alison Dunn, Lauren Casey and Carina Walsh; Smudge Boutique showcased their labels during the Beverly Hills Film Festival, the Festival Gala Dinner at the prestigious Beverly Hills Hotel and at the world famous Santa Monica Pier.

Smudge Boutique enjoyed liaising with celebrity clients on the stateside trip including actor Barry Sloane and his actress wife, Katy O'Grady.  Former Hollyoaks star, Barry is now a successful actor in Los Angeles having starred in hit TV show Revenge, several movies and the new ABC show, The Whispers.  Smudge Boutique styled his wife, Katy for a plethora of red-carpet events including the premier of his new film 'Set Fire to the Stars' starring Elijah Wood. 

Smudge Boutique delivers over 50 cutting edge fashion brands to their clients retailing across their main store in West Kirby, Wirral; online, at exclusive events and pop-up boutiques.  They stock the hottest labels ensuring their clients have access to only the best.

Founder of Smudge Boutique, Alison said ”we want to be known for setting trends.  To be the "go to” fashion name for something fresh new, different and for directional, affordable, fabulous pieces from all over the globe."

Smudge Boutique use their trips to Los Angeles to stay at the forefront of fashion.  Smudge Boutique’s Lauren said “it is important for us to pick up the LA vibe, see what stylish people are wearing there and what new fashion we can bring back to the UK."

Smudge Boutique are at the forefront of international style with a trip to Italy also paving the way for fashion inspiration and Alison has met with the Head of Fashion at the UK Embassy in Milan to discuss trends. 

Alison said “In Italy, there is an inspirational mix of street style and cutting edge fashion.  In La Rinascente II Department Store, Milan; you see the trends which will soon hit the UK High Street.  I love visiting Portofino as you see a spectrum of the worlds top designers and the fashion is amazing.”

Smudge Boutique have featured in several high profile events at home too.  Their fashion brands were showcased at the prestigious Liverpool Fashion and Lifestyle Show in March held at the Hilton Hotel and at the Black Tie Charity Dinner at Liverpool’s Titanic Hotel in aid of Prostate Cancer UK.
The designer brands stocked by Smudge Boutique are loved by a host of celebrities.  They carry a wide range of designers such as hot Californian label WILDFOX, which no self-respecting LA fashionista is seen without and high fashion brands OPENING CEREMONY, Serge DeNimes, alice McCALL and Style Stalker.  WILDFOX is often worn by Taylor Swift, Beyonce and Katy Perry and it is frequently worn to festivals such as Coachella. 

Smudge Boutique clients can take home their own taste of Hollywood glamour when they shop at the store; their Finlay & Co sunglasses were recently worn by Hollywood actress, Jessica Alba.  No wonder footballers' wives and celebrities regularly pop into the store to browse the glamorous stock.

With the onset of summer parties and festivals, Smudge Boutique labels are perfect to create a relaxed, bohemian style and their chic labels are taking the world by storm.

The ethos behind Smudge Boutique is designer fashion which is accessible to all tastes and budgets.  Alison said “we offer service and style to make every customer feel special.  We look to expand the brand further with a few surprises along the way.”

Smudge Boutique will celebrate its 3rd Birthday this July and they have plenty to celebrate.  With more trips to LA to dress their celebrity clients and a host of exciting events and showcases planned for the near future, Smudge Boutique is the fashion store everybody is talking about. 

For all enquiries:
Lauren at Chic PR
07841 935690

86 Banks Road
West Kirby
0151 625 2852

Hana xx

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